the
measurement
insight
company

Tektronix

Branding, Collateral & Signage

Tektronix solutions have supported many of the greatest advances of the past 70 years — health, communication, mobility, space — Tek makes the test equipment that allows engineers to create and realize innovative technologies with greater ease, speed and accuracy. Turnstyle collaborated with Stoke to re-orient the brand away from a focus on equipment manufacturing and signal fidelity, and toward enabling scientists and engineers to make game-changing technological innovations. As part of that process, a new logo was designed, as well as an overhaul of the company’s visual identity system.

Client

Tektronix

Disciplines

Identity, Digital, Print, Environment

Brand Strategy

Stoke Strategy

Product Design

Tactile

Tek Logo 2

Logo

The blue line within the letter “k” harkens to the legacy logo, which included a prominent angled red line. The new logo’s simple, clean and bold geometry connotes precision and an engineer’s attention to detail.

Tek Moodboard 5

The redesigned logo is part of a broader visual identity system which includes several logo variations as well as a series of patterns, cropping devices and color schemes. This design toolkit gives Tek a robust set of options to allow for a balance of consistency and variety in the execution of their brand across a huge range of touch points. The redesigned identity system coincided with a design overhaul of their products (led by Seattle’s Tactile, Inc.), which allowed coordinated selection of finishes, colors and design characteristics between the brand and the products themselves.

Tek Secondary Logos 2
Tek Series5
Tek Stationery 5
Tek Stationery 7
Tek Stationery 4
Tek Badges
Tek Poster Ads
Tek Catalog Covers
Tek Guideline
Tek Frames 1
Tek Van
Tek Tshirts
Tek Icons 2
Tek Web 5
Tek Web 6

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