So you've got a new website and you've been handed the keys to the CMS - from this point forward, it's up to you to create new content to keep your website fresh!
Writing content is challenging enough already, but if you don't have a designer on staff or a retainer to take care of image production, it can be an intimidating task! We're often asked to provide guidance on how to create image assets for websites we've handed off to clients, so we've created an easy, step-by-step guide to help you out. While this article will not cover how to pick which images to use on your site, it will provide guidance on which software you can use, and how to appropriately resize, export, and optimize your images.
Which image editor should I use?
This is frequently the first question we're asked after handing off a website. Indeed, if you're not an experienced designer, this can be an intimidating decision to make. There's a large number of options out there covering a range of price points and capabilities. If you already have a preferred application that's licensed, it makes sense to use that. However, if you're not sure where to start, this article will be covering usage of Adobe Photoshop Elements. It's photo editing software made simple enough for anyone to be able to edit and create images. At the time of this writing, a free 30-day trial is offered, followed by a reasonable, one-time purchase of $99.
Download and open your image
After purchasing or selecting the free trial, you'll need to run the installer. From there you can launch the application and select "Photo Editor" from the start screen, and open the image you'd like to edit using File > Open.