On the Shoulders of Science
Website Design & Development
Carbon Direct is a purpose-driven carbon management firm dedicated to putting climate science into action. No longer a scrappy startup, they needed a brand that better communicated the scale and capabilities of their company and that matched their approach to business — intelligent, dynamic, and distinctive.
Their new logo stays true to their founding story—focusing first and foremost on the necessity of carbon removal in our fight against climate change—but tells it in a way that is simple, memorable, and functional. A light and bright color palette reflects the energy and optimism Carbon Direct brings to their work. Messaging across the identity is succinct and action-oriented, distilling complex ideas into simple, straightforward language.