During our tenure as a studio, we have designed a lot of logos and realized a thing or two about what makes them successful. First, a logo is not so much about communication as it is about identification. Your accompanying visual identity system has more time and space to tell your story, but your logo needs to identify you at-a-glance. As such a logo should be simple, distinct, and relevant. And the more we operate in digital spaces, the more a logo must be adaptable to work in a wide range of (often small) applications. Below are a few logos we've designed over the years.