the
measurement
insight
company
Tektronix
Branding, Collateral & Signage
Tektronix solutions have supported many of the greatest advances of the past 70 years — health, communication, mobility, space — Tek makes the test equipment that allows engineers to create and realize innovative technologies with greater ease, speed and accuracy. Turnstyle collaborated with Stoke to re-orient the brand away from a focus on equipment manufacturing and signal fidelity, and toward enabling scientists and engineers to make game-changing technological innovations. As part of that process, a new logo was designed, as well as an overhaul of the company’s visual identity system.
Logo
The blue line within the letter “k” harkens to the legacy logo, which included a prominent angled red line. The new logo’s simple, clean and bold geometry connotes precision and an engineer’s attention to detail.
The redesigned logo is part of a broader visual identity system which includes several logo variations as well as a series of patterns, cropping devices and color schemes. This design toolkit gives Tek a robust set of options to allow for a balance of consistency and variety in the execution of their brand across a huge range of touch points. The redesigned identity system coincided with a design overhaul of their products (led by Seattle’s Tactile, Inc.), which allowed coordinated selection of finishes, colors and design characteristics between the brand and the products themselves.
Next Project
Urban
Renewal on
Capitol
Hill
