Old
Meets
New in
Bellevue
Venn at Main Apartments
Name, Brand, Signage & Collateral
Venn is a contemporary apartment building in the heart of downtown Bellevue, Washington. Targeted toward young technology workers, the building features 24/7 package delivery, collaborative work areas and easy access to downtown Bellevue’s shopping district and freeways. The name of the property carries a dual meaning, referencing the building's location at the intersection of Bellevue's historic lakefront district and its newer retail area, as well as the rich intersection of cultures and people that characterize Bellevue's technology economy. Rather than literally depicting a venn diagram, the visual identity complements the name, featuring a modular logotype that can be used horizontally, vertically, or in a stacked array.
Signage
Working in collaboration with the architect, interior designer and builder, Turnstyle developed an extensive system of identity and wayfinding signs throughout the property. Signs use translucent and illuminated materials as well as diecut perforations to make each expression of the identity memorable and fun.
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